点此进入淘宝搜索页搜索　　參考價格: 点此进入淘宝搜索页搜索
　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Ben Mack著

出 版 社： John Wiley & Sons

出版时间： 2007-1-1字数：版次： 1页数： 242印刷时间： 2007/02/01开本：印次：纸张： 胶版纸I S B N ： 9780470055762包装： 精装内容简介

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

目录

Foreword (Mark Joyner).

Preface.

Introduction.

1. Pool Hall Wisdom

2. Brand Misinformation versus Back-End Thinking.

3. The Common Thread and Thinking Two Products Ahead.

4. Branding? Be Good to Your Gander.

5. Branding Processes Are Strikingly Similar.

6. What’s a Brand Essence?

7. Legendary Branding.

8. Extracting a Brand Essence.

9. The Kama Sutra of Marketing: Five Basic Positions.

10. Framing to the Right Target Audience.

11. Structured Creativity: Framing Tools.

12. Creativity on Demand: Why Ad Agencies Can’t Brainstorm.

13. Feed Their Passions.

14. Plan to Have Many Conversations.

15. Everything Communicates.

16. Storytelling: Letting the Genie Out of the Bottle.

17. Branding and Thinking Two Products Ahead.

Afterword: Myth, Magic, and Making Money the Old-Fashioned Way (Dave Lakhani).

Appendix A. AKS.

Appendix B. Jeff Lloyd’s Secret to Commercial Residential real Estate Sales.

Appendix C. How to turn Every First Sale into a Residual Stream of Income: Direct Response Branding, FREE Seminar Details and Downloads.

$197 e-Book.

Acknowledgments.

Index.

 

 

免责声明：本文为网络用户发布，其观点仅代表作者个人观点，与本站无关，本站仅提供信息存储服务。文中陈述内容未经本站证实，其真实性、完整性、及时性本站不作任何保证或承诺，请读者仅作参考，并请自行核实相关内容。