Strategic Planning (精装)
分類: 图书,进口原版书,Business & Investing(商业与投资),Small Business & Entrepreneurship(小生意与企业家),
品牌: John L. Ward
基本信息出版社:PALGRAVE TRADE (2001年4月21日)精装:256页ISBN:0333947312条形码:9780333947319产品尺寸及重量:24.2 x 16.2 x 2.2 cm ; 554 gASIN:0333947312
商品描述内容简介From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. The authors provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, the book shows how to deal with a host of emerging challenges--from new technologies and globalizing marketings--by integrating family values and dynamics into sound planning and management.