Scenarios: The Art of Strategic Conversation (精装)
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品牌: Kees Van Der Heijden
基本信息出版社:JOHN WILEY & SONS INC (2005年1月18日)精装:380页ISBN:0470023686条形码:9780470023686产品尺寸及重量:23.5 x 15.9 x 2.7 cm ; 685 gASIN:0470023686
商品描述内容简介Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication "Scenarios" is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The "Second Edition" changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.媒体推荐The 'one perfect solution' does not exist. The world is too uncertain for that. But a solution that will work for you is out there, waiting to be discovered. For many years now, certainly since Scenarios was first published, the only constants in the business environment have been turbulence and change. Today things are no different. Scenario planning enables managers to face up to this uncertainty by evolving from the idea of finding the 'best strategy' to one of mobilising the 'best strategizing process'. In this long-awaited new edition of his bestselling classic, Kees van der Heijden shows you how to move your organization to meet the future by turning its ongoing 'strategic conversation' to its own advantage. Linking your organization's unique (but often tacit) business idea with scenario thinking, and building on the principles of organizational learning, he describes practical ways to develop those skills that will enhance the continuous scenario-based strategy process. ""Kees van der Heijden has written the most comprehensive, detailed and insightful guide to understanding the business enviornment in a way most useful to business. No one has mastered the art of bringing that insight to bear in the real world of business with greater depth than Kees." Peter Schwartz, Chairman, Global Business Network; author of 'The Art of the Long View'." ""The span of this book is unusually wide: it goes from the philosophy of scenario thinking to the minute practicalities of how to do it. This book is, in my view, the best field guide in a field where it is easy to go astray and where guidance is precious." Pierre Wack, Former Head of Scenario Planning, Royal Dutch / Shell"
