商务英语阅读新视野
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作者： 戎林海 主编
出 版 社： 东南大学出版社
出版时间： 2007-8-1字数： 401000版次： 1页数： 238印刷时间： 2007/08/01开本：印次：纸张： 胶版纸I S B N ： 9787564109035包装： 平装内容简介
本书共50个单元，选编了涉及经济、银行、金融、保险、财会、统计、物流、证券、外汇、产品、质量、品牌与商标等文章计50篇，文章内容新、涵盖面广，可有效拓展学习者的阅读面和知识面，使学习者在阅读过程中能更加深入地探究各有关领域，为以后从事实际工作打下较牢固的基础。本书可作商务英语、国贸等专业的教材，也是外经贸人员提高自己更新知识的阅读必备。
作者简介
戎林海，1957年牛，江苏常州人，英语语言文学硕上，教授。江苏省高校外语教学研究会理事、江苏省语言学会理事、常州市翻译协会会长、常州市语言学会副会长、常州工学院外国语学院院长。长期从事英美文学、翻译学、跨文化交际学等学术研究，著有《跨越文化障碍》、《当代美语学习词典》、《新编实用英汉经贸词汇于册》、《大学英语同义词洋解》、《汉英新词语词典》等书；并在《中国翻译》、《外语教学》等十余种期刊发表论文三十余篇。
目录
Unit 1 Scarcity and Efficiency：the Twin Themes of Economics
Exercises
Unit 2 The Three Problems of Economic Organization
Exercises
Unit 3 The Principle of Comparative Advantage
Exercises
Unit 4 What Is Logistics
Exercises
Unit 5 Logistical Operation
Exercises
Unit 6 Tips to Establish Your Good Business Reputation
Exercises
Unit 7 Business Law
Exercises
Unit 8 Everyday Etiquette for Office Life
Exercises
Unit 9 A Brief Introduction to Accounting
Exercises
Unit 10 Basic Principles of Accounting
Exercises
Unit 11 How Bank Works？
Exercises
Unit 12 The Evolution of Money
Exercises
Unit 13 The Stock Market
Exercises
Unit 14 Foreign Exchange
Exercises
Unit 15 Exchange Rates
Exercises
Unit 16 International Trade
Exercises
Unit 17 Classical Theories of Trade
Exercises
Unit 18 Free Trade or Fair Trade
Exercises
Unit 19 International Institutions
Exercises
Unit 20 Institutional Pillars of International Business
Exercises
Unit 21 The World Trade Organization
Exercises
Unit 22 The Product Lifle Circle
Exercises
Unit 23 The Quality Imperative
Exercises
Unit 24 Product Brands and Trademarks
Exercises
Unit 25 The Joint International Venture
Exercises
Unit 26 Multinational Corporations
Exercises
Unit 27 Multinational Enterprises Are Regional，Not Global
Exercises
Unit 28 Transfer Pricing in Multinational Companies
Exercises
Unit 29 Insurance
Exercises
Unit 30 Marine Insurance
Exercises
Unit 31 Elements of Communication
Exercises
Unit 32 Main Forills of Communication in Business
Exercis6s
Unit 33 The Changing Concept of Marketing
Exercises
Unit 34 Market and Marketing
Exercises
Unit 35 The Importance of Marketing
Exercises
Unit 36 The Role and Activities of Promotion
Exercises
Unit 37 Personal Selling
Exercises
Unit 38 Branding and Brand Equity
Exercises
Unit 39 Going Global
Exercises
Unit 40 Globalization Perspectives
Exercises
Unit 41 Globalization versus Regionalization：Which Way for the Multinational？(1)
Exercises
Unit 42 Globalization versus Regionalization：Which Way for the Multinational？(2)
Exercises
Unit 43 International Marketing
Exercises
Unit 44 Marketing Planning
Exercises
Unit 45 International Human Resource Management
Exercises
Unit 46 Mission Statement
Exercises
Unit 47 E-commerce：A Kind of New Commercial Tool
Exercises
Unit 48 Outline of E-business
Exercises
Unit 49 How the Credit Card Captured America
Exercises
Unit 50 Will Cash Completely Vanish？
Exercises
