KFC in China: Secret Recipe for Success (平装)
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品牌: Warren Liu
基本信息出版社:Wiley (2008年9月26日)外文书名:肯德鸡在中国成功之道平装:200页正文语种:英语ISBN:0470823844条形码:9780470823842产品尺寸及重量:22.9 x 15.2 x 2 cm ; 182 gASIN:0470823844商品描述内容简介This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.