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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Michael Treacy著

出 版 社：

出版时间： 2003-12-1字数：版次： 1页数： 224印刷时间： 2004/12/01开本：印次：纸张： 胶版纸I S B N ： 9781591840664包装： 平装内容简介

The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth.

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book-revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.

Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth:

keep the growth you have already earned

look for growth where it's likely to be found

take business from your competitors

目录

1 Why Is It So Hard to Grow?

2 Who's Achieving Double-Digit Growth?

3 First Data Masters the Disciplines of Growth

4 The First Discipline: Keep the Growth You Have Already Earned

5 The Second Discipline: Take Business from Your Competitors

6 The Third Discipline: Show Up Where Growth Is Going to Happen

7 The Fourth Discipline: Invade Adjacent Markets

8 The Fifth Discipline: Invest in New Lines of Business

9 Manage Your Portfolio for Double-Digit Growth

Index

 

 

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