点此进入淘宝搜索页搜索　　參考價格: 点此进入淘宝搜索页搜索
　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Roy W. Poe著

出 版 社：

出版时间： 2006-12-1字数：版次： 1页数： 205印刷时间： 2005/10/01开本：印次：纸张： 胶版纸I S B N ： 9780071460804包装： 平装编辑推荐

作者简介：

Roy W. Poe is a business education consultant with experience teaching communications in management development programs and college extension classes. He is the author of The McGraw-Hill Guide to Effective Business Reports and several business textbooks.

内容简介

THE CLASSIC BESTSELLING GUIDE

Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages.

The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life.

LEARN HOW TO WRITE, DEVELOP, AND IMPROVE:

* Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail

目录

Introduction

Part ITHE BUSINESS WRITER'S CRAFT

Effective Business Letters Make a Difference

What Is Good Business Writing?

Promote Goodwill in Your Communications

The Audiences for Goodwill Letters

Use Concise Language

Say It Once

Sentence Length

Paragraph Length

Letter Length

Keep Language Simple

Overused Words

Trendy Words

Personalize Your Letters

Form Letters

Using Personal Pronouns

Emphasize the Positive

Stress What You Can Do

Avoid Negative Words and Phrases

Respond Promptly,

But Not Necessarily Too Promptly

Part 2 CHOOSE THE BEST FORMAT

Letters

Letter Style

Paper

Margins, Spacing, and Placement

Salutation

Attention or Subject Line

Complimentary Close,

E-mail

Write Effective E-mails

Memos

Faxes

Fax Cover Sheet

Take Advantage of Faxes

Voice Mail

Make Your Voice Mail Heard

Part 3 LETTERS AND RESPONSES

Ask About Prices and Discounts

Response to a Request for Pricing Information

Ask About Training Materials

Response to an Inquiry About Training Materials

Ask for Appointment to See Networking Operation

Invite Consumer to Software Demonstration

Ask for Detailed Information on a Service

Supply Detailed Information on a Service

Ask for Information About Dealers

Response to Request from a Potential Dealer

Complaint About Facility and Services

Response to Complaint About Facility and Services

Invitation to Tour Facility

Response to Invitation to Tour Facility

Invite a Panel Participant

Panel Participant's Polite Turn-Down

Invite a Professional Speaker

Speaker's Response to Invitation

Confirming Speaker Contract

Poor Performance on Service Contract

Response to Complaint About Poor Service

Part 4 CREDIT AND COLLECTION LETTERS

Part 5 MORE SAMPLE LETTERS

INDEX

 

 

免责声明：本文为网络用户发布，其观点仅代表作者个人观点，与本站无关，本站仅提供信息存储服务。文中陈述内容未经本站证实，其真实性、完整性、及时性本站不作任何保证或承诺，请读者仅作参考，并请自行核实相关内容。