影响美国的20大教训Oops: 20 Life Lessons From The Fiascoes That Shaped America
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作者： Martin J. Smith著
出 版 社： 音像供货
出版时间： 1956-12-1字数：版次： 1页数： 286印刷时间： 2006/05/01开本：印次：纸张： 胶版纸I S B N ： 9780060780838包装： 精装内容简介
Although its composition seems occasionally arbitrary, this addition to the weird history subgenre is as informative as it is entertaining. Smith and Kiger (Poplorica) take 20 of American history's biggest "flops, goofs, misjudgments, and fiascoes" (mainly from the 20th century) and attempt to extract a "meaningful lesson" from each, the latter more difficult than simply telling an embarrassing story. For instance, "Beware Solutions That Create New Problems" profiles Thomas Midgeley, the innovator who added poisonous lead to gasoline and invented ozone-killing CFCs, which made him responsible for more atmospheric damage than any other man in history. Most enjoyable are the chapters on jaw-droppingly ridiculous decisions, such as Jimi Hendrix opening for the Monkees in 1967 or the 1974 Cleveland Indians' 10-cent beer night that turned into one of pro sports' ugliest riots. Some subjects seem more like misguided incidents than fiascoes (e.g., inventors' unending quest for a flying car, the Y2K scare), but there are plenty of corkers, like the hubristic flameout that was the football-wrestling hybrid XFL. A "bonus" chapter crams in other goodies for a nice finish, from the well known (e.g., the CIA's Castro assassination plots) to the obscure (e.g., equine sushi ice cream). (Mar.)
目录
Acknowledgments
Introduction
Lesson 1 READ THE FINE PRINT
The Eroto-Utopians of Upstate New York
Lesson 2 ACCENTUATE THE POSITIVE
How Theomas Edison Invented Trash Talk
Lesson 3 BEWARE SOLUTIONS THAT CREATE NEW PROBLEMS
The Global Underarm Deodorant Disatster
Lesson 4 BAD RESULTS TRUMP GOOD INTENIONS
Kudzu:A Most Tangled Tale
Lesson 5 IGNORE THE PAST AT OUT PERLI
The Preposterous Collapse of "Galloping Gertie"
Lesson 6 PERSISTENEC CAN OUTWEIGH THLENT
The Screeching Diva
Lesson 7 Choose THE RIGHT PARTNER
The Kaiser-Hughes Flying Boat
Lesson 8 PANDERING WILL GET YOU NOWHERE
The 1955 Dodge la Femme
Lesson 9 BEWARE OF UNPROVEN TECHNOLOGLES
The Lingering Reek of"Smell-O-Vision"
Lesson 10 CONVENIENEC ISN'T lways enougyh
The Paper Dress
Lesson 11 DUBLOUS NOTIONS SEDUCE EVEN THE BRIGHTEST MINDS
The U.S. Psychic Friends Program
Lesson 12 UNDERSTAND THE MARDET
The 1967Jimi Hendrix-Mondees Concert Tour
Lesson 13 DESPERATION IS THE CRADLE OF BAD IDEAS
The Cleveland Indian's Ten-Cent Beer Night
Lesson 14 SWEAT THE DETAILS
Lesson 15 CULTURAL NORMS RESIST RADICAL CHANGE
Lesson 16 THINK LONG TERM
Lesson 17 KNOW"HELPFUL"FROM"ANNOYING"
Lesson 18 BEWARE THE PROFITING PROPHET
Lesson 19 DON'T MESS WITH SUCCESS
Lesson 20 OCCASIONALLY LOOK UP FROM YOUR WORKBENCH
Index
