福克斯击败CNN的惊爆内幕 CRAZY LIKE A FOX

分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者: Scott Collins著
出 版 社:
出版时间: 2004-1-1字数:版次: 1页数: 242印刷时间: 2004/08/01开本:印次:纸张: 胶版纸I S B N : 9781591840299包装: 精装编辑推荐
作者简介:
SCOTt COLLINS is a staff reporter for the LosAnge-les Times. He previously worked as the Los Angeles TVeditor of The Hollvavood Reporter, as a staff reporter forInside.com, and as a contributing editor for Brill's Con-tent. His articles have appeared in The New York Times,the Chicago Tribune, The Boston Globe, and Los Angelesmagazine. He lives with his family in Los Angeles.
内容简介
Basing the story on interviews with many of the principals mentioned (including news types like Paula Zahn, Connie Chung, Bill O'Reilly and Brian Williams and other media types like Ted Turner and Roger Ailes), Collins, himself an experienced journalist currently working for the L.A. Times, paints a picture of how competition, ratings, personality and simply being in the right place at the right time can mean the difference between great success and second place. Showing how the news became a major player in the cable world, Collins traces history from the early days of CNN and founder Turner through the major news events and behind-the-scenes wrangling, sniping and celebrating that have created today's three-horse (CNN, Fox and MSNBC) cable news race. By being the most unconventional, the most hungry and, yes, in some instances the most crafty, Fox, from Rupert Murdoch on down, has managed to become (at least for now) the most talked about player in cable news. Collins presents a story that will be palatable to media insiders and casual observers alike. While its title is slightly misleading (this is really more a story of how all three major cable news channels got to where they are today), there is so much in this juicy tell-all that satisfies both a journalistic sensibility and a human enjoyment of "dish" that no matter how the author has titled the book, it's an entertaining read.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
目录
Prologue
Chapter 1: "One Giant Leap"
Chapter 2: Television Is Not a Gimmick
Chapter 3: This... Is CNN
Chapter 4: Squish Rupert Like a Bug
Chapter 5: An Imaginary Friend
Chapter 6: Fair and Balanced
Chapter 7: Is Ted Turner Nuts?
Chapter 8: "Valley of Death"
Chapter 9: Fake Brick and Aunt Fanny
Chapter 10: The Right Person
Chapter 11: Electoral Follies
Chapter 12: Waving the Flag
Chapter 13: A Dead Raccoon
Chapter 14: War and Ratings
Chapter 15: "A Line in the Sand"
Epilogue
Notes
Index