Challenge of Effective Speaking
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品牌: Rudolph VerderberKathleen Verderber
基本信息出版社:Wadsworth (2007年10月5日)外文书名:讲话的艺术平装:340页正文语种:英语ISBN:0495504408条形码:9780495504405商品尺寸:27.2 x 21.2 x 1.4 cm商品重量:780 gASIN:0495504408商品描述内容简介Completely integrated with NEW online tools that actively prepare students to create effective speeches and NEW brief in-text speech elements that address the way today's students learn, the 14th edition of THE CHALLENGE OF EFFECTIVE SPEAKING is a valuable teaching partner for your course. Pioneers in skills-based public speaking instruction, Verderber and Verderber have perfected their book's "Speech Planning Action Steps," which resourcefully guide students through speech creation as they progress through six Action Steps--topic selection, audience analysis and adaptation, effective research, organization, visual aids, and language and delivery. The Verderbers, together with new coauthor Deanna D. Sellnow, have enhanced this nationwide best seller in many ways. The authors give your students an exceptional foundation for creating and delivering their speeches, including the latest research, numerous in-text activities, more techniques to help them address anxiety and ethical issues that speakers face, new critical-thinking and reflection prompts that help students think logically about the speech-making process, and much more.编辑推荐* The Verderber''s effective "Speech Planning Action Steps" framework leads students step-by-step through the practice of speechmaking. In addition, Action Step icons featured throughout the text provide visual cues that highlight specific Action Step activities. Once students complete the ""Speech Planning Action Steps," they have essentially completed their speeches. The six-step framework emphasizes topic selection, audience analysis, research, organization, visual aids, and language/delivery.
* Superb, engaging coverage of audience analysis begins in Chapter 1, showing students that speech effectiveness is determined by the speaker''s ability to understand and adapt the message of the speech to the audience and the context. Chapter 4 offers in-depth treatment of the audience analysis process. Chapter 5 describes specific ways a speaker can adapt material to each audience.
* Early and strong coverage of speech apprehension in reviewer-praised Chapter 2, "Developing Confidence Through the Speech Planning Process," explains causes of speech apprehension and presents students with clear strategies and tactics for becoming a confident speaker.
* Short Reflect on Ethics case studies depict an ethical challenge (such as plagiarism, ethical use of statistics and emotion, and appropriate uses of visual aids) that speakers often face, allowing students to think through speakers'' ethical dilemmas.
* Sample Speeches chosen to realistically depict typical beginning student performances, accompanied by speech assignment activities, sample adaption plans, full-sentence outlines, Interactive Video Activities, and Speech Evaluation Checklists lay out clear speech direction and help with evaluation. The checklists provide students with an understanding of the new speechmaking skills demonstrated with each assignment.
