Raving Fans: A Revolutionary Approach To Customer Service
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品牌: 肯·布兰佳 (Ken Blanchard)Sheldon Bowles
基本信息出版社:William Morrow (1993年5月19日)外文书名:顾客也疯狂精装:160页正文语种:英语ISBN:0688123163条形码:9780688123161商品尺寸:21.3 x 14.7 x 1.7 cm商品重量:281 g品牌:William MorrowASIN:0688123163商品描述内容简介"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.Written in the parable style ofThe One Minute Manager, Raving Fansuses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast.Raving Fansincludes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
编辑推荐Review
"A great commonsense approach to customer service" ---- Jim Pattison President, The Jim Pattison Group
"An easily understood message and one every organization needs to hear." ---- Eamon Ryan President, Lexmark Canada Inc.
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction." ---- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc.
"Our strategic customer service plan is based onRaving Fans.It has helped focus our energy on this critical area. A must read!" ---- Lynn Posluns President, Fairweather
