Creative Strategy in Advertising
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品牌: A.Jerome JewlerBonnie Drewniany
基本信息出版社:Thomson ELT; 10th Revised edition (2010年3月8日)平装:352页正文语种:英语ISBN:1424069076条形码:9781424069071商品尺寸:24.8 x 20 x 1.8 cm商品重量:621 gASIN:1424069076商品描述"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.