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　　分類: 图书,进口原版,
　　品牌: Jain

基本信息平装正文语种:英语ISBN:9814281441条形码:9789814281447商品尺寸:25.4 x 19.6 x 3.4 cm商品重量:1.2 KgASIN:9814281441商品描述Strategic Marketing by Jain and Haley focuses on marketing strategy from the viewpoint of the business unit. It takes an analytic approach to concentrate on areas of strategic importance, which have significant implications for the making of policy decisions in competitive situations. The book contains two parts: text and cases. The text reviews the state of the art in marketing strategy, focusing on both research and concepts. The cases are comprehensive and integrative, dealing with a broad range of marketing issues. This book is intended for use in capstone marketing courses for senior undergraduate or graduate students.

 

 

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