International Business: the Challenges of Global B

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品牌: John J. Wild
基本信息出版社:Pearson Prentice Hall平装正文语种:英语ISBN:0131579746条形码:9780131579743商品尺寸:27.4 x 21.6 x 2 cm商品重量:4.4 KgASIN:0131579746商品描述For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.