Competing for Advantage
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分類: 图书,进口原版,Business & Investing(商业与投资),Management & Leadership(管理与领导力),Systems & Planning,
品牌: Robert E. HoskissonR.Duane IrelandMichael A. Hitt
基本信息出版社:South-Western, Division of Thomson Learning; 2nd international ed (2011年2月10日)外文书名:竞争优势平装:448页正文语种:英语ISBN:0324568320条形码:9780324568325商品尺寸:23.2 x 16.2 x 2.2 cm商品重量:558 gASIN:0324568320商品描述内容简介Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, INTERNATIONAL EDITION 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.目录PART 1. STRATEGIC THINKING. 1. What is Strategic Management?. 2. Leading Strategically. PART 2. STRATEGIC ANALYSIS. 3. Examining the Internal Organization: Activities, Resources, and Capabilities. 4. Exploring the External Environment: Competition and Opportunities. PART 3. CREATING COMPETITIVE ADVANTAGE. 5. Business-Level Strategy. 6. Competitive Rivalry and Competitive Dynamics. 7. Cooperative Strategy. 8. Corporate-Level Strategy. 9. Acquisition and Restructuring Strategies. 10. International Strategy. PART 4. MONITORING AND CREATING ENTREPRENEURIAL OPPORTUNITIES. 11. Corporate Governance. 12. Strategic Entrepreneurship. 13. Strategic Flexibility and Real Options Analysis.