One Size Fits One: Building Relationships One Customer and One Employee at a Time
点此进入淘宝搜索页搜索分類: 图书,进口原版,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Customer Service,
品牌: Deborah Collins Stephens
基本信息出版社:John Wiley & Sons (1999年4月26日)精装:321页正文语种:英语ISBN:0471331678条形码:9780471331674商品尺寸:23.7 x 16.2 x 2.8 cm商品重量:621 g品牌:WileyASIN:0471331678商品描述A billion-dollar paper manufacturer in Wisconsin works closely with a small stationery store halfway across the country to better ensure that the company s products will sell at the retail level.* An Internet browser company distributes its products free to the masses, resulting in a market share of paying customers and a worldwide community of prospective buyers of services and products.* An irate customer in Berkeley, California, places a $10,000 ad in the Wall Street Journal to protest what he considers shoddy treatment by a large coffee company-and ultimately receives 6,000 responses from other dissatisfied customers to his toll-free telephone number.Love it, hate it, fear it, or wish it would just disappear, we are entering an era where one size no longer fits all-or even a few. We find ourselves in a highly personalized, customer-driven environment where now "one size fits one." The only business objective that makes any sense is a long-term relationship with each profitable customer.Today s customers have vast power to collaborate with you to build your businesses, but if they re not happy, they will walk away faster than ever before-or actively undermine you. How can you win the unshakable loyalty and trust of these savvy customers?One Size Fits One: Building Relationships One Customer and One Employee at a Time received critical acclaim from the business press and the endorsement of top CEOs by laying out the ten rules for what customers want-in their own blunt words-and showing how your company can begin to develop the personalized relationships necessary to build loyalty. This updated Second Edition places a much stronger emphasis on distributed leadership throughout an organization, which is needed to build enduring customer relationships.It presents the organizational structure you need to support such a distributed leadership, thereby creating greater customer/employee relationships and a better, stronger company.Certainly no company can deliver "one s
