(IBM家族)WATSON DYNASTY
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作者： Richard S. Tedlow 著
出 版 社： 音像供货
出版时间： 2003-12-1字数：版次： 1页数： 340印刷时间： 2003/11/01开本：印次：纸张： 胶版纸I S B N ： 9780060014056包装： 精装内容简介
The soul of corporate man is insightfully explored in this engaging biographical study of the family that built IBM. With a prescient vision of the importance of information processing, Thomas Watson Sr. took over the rudderless conglomerate in 1914, bringing it over the decades into the forefront of the modern bureaucratic economy and the computer revolution. But IBM's corporate culture was not quite the hyper-rational technocracy the company came to symbolize. Starting out as a salesman under National Cash Register's charismatic founder John Patterson, "the father of modern salesmanship," Watson elaborated IBM's salesmanship ethos to "totalitarian" heights, complete with company songs that celebrated Watson's personality cult ("T. J. Watson, you're a leader fine, the greatest in the land") in terms usually reserved for North Korean dictators. Business historian Tedlow ably analyzes IBM's evolving business strategies, but focuses on the human side, especially the tormented relationship, replete with Freudian overtones, between Watson Sr. and Watson Jr., an energetic playboy who slowly emerged from his father's shadow to succeed him at IBM's helm. Although Tedlow sometimes over-emphasizes their Oedipal wranglings, his approach sheds useful light on the social psychology of IBM's rise-the "ego-shattering rejection" experienced by salesmen, which the "religiosity" of IBM's culture was meant to assuage; the techniques for establishing rapport and credibility that transformed the salesman from con-artist to expert consultant in the eyes of customers; the humiliations routinely meted out by abusive bosses to long-suffering organization men. Tedlow is both admiring of and aghast at its protagonists, and his well-researched and briskly written account is a revealing look at the making of corporate America.
目录
Prologue
CHAPTER 1:Defining Moments
CHAPTER 2:The Early Years of the"ManofMen"
CHAPTER 3:Watsonand National Cash
CHAPTER 4:Crime and Puni shment
CHAPTER 5:High Water and He
CHAPTER 6:Dow nand Out
CHAPTER 7:Terri ble Tommy Watson
CHAPTER 8:ThomasJ.WatsonSr.in1893 and Thom asJ.WatsonJr.in1933
CHAPTER 9:The Searing Insight
CHAPTER 10:The Watson Way
CHAPTER 11:The Big Payoff
CHAPTER 12:High Time to Grow Up
CHAPTER 13:Wats on at War
CHAPTER 14:Father,Son,and CharleyKirk
CHAPTER 15: God Damn You, Old Man!
CHAPTER 16: Siblings: A Brief Introduction
CHAPTER 17 : Awakening the Electronic Brain
CHAPTER 1 8: Death of a Salesman
CHAPTER 19: On HisOwn
CHAPTER 20: The NewThomas Watson's New IBM
CHAPTER 21 : Threats from Without and from Within
CHAPTER 22:TheSystem/360
CHAPTER 23: The Destruction of Dick Watson
CHAPTER 24 : Denouement for Dick and for Jane
CHAPTER 25 : Denouement for Tom
CHAPTER 26: Denouement for IBM
Epilogue
Notes
Bibliographical Essay
Principal Sources by Chapter
Acknowledgments
Index
