The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreuners (3rd Edition)

基本信息出版社:FT Press; 3 (2012年4月2日)平装:376页正文语种:英语ISBN:0273761145条形码:9780273761143商品尺寸:23.6 x 16.8 x 2.2 cmASIN:0273761145商品描述内容简介This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls. This new edition has been completely updated throughout.作者简介Richard Stutelyhas handled business plans on every scale – as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books includeThe Definitive Guide to Business Finance,

Brilliant BusinessThe Economist Guide to Economic IndicatorsandThe Economist Numbers Guide.