Consumer Behaviour Analysis: Critical Perspectives on Business and Management

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品牌: Gordon Foxall
基本信息出版社:Routledge丛书名:Critical Perspectives on Business and Management精装:1416页正文语种:英语ISBN:0415196426条形码:9780415196420商品尺寸:24.3 x 16.4 x 8.9 cm商品重量:2.5 KgASIN:0415196426商品描述This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions guide the reader through the material and place the scholarship in context.