H. Igor Ansoff Critical Evaluations in Business and Management 2 Vol
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參考價格: 点此进入淘宝搜索页搜索分類: 图书,进口原版,Business & Investing（商业与投资）,Biography & History（传记与历史）,
品牌: Wood/CunninghamMichael C. Wood
基本信息出版社:Routledge丛书名:Critical Evaluations in Business and Management精装:850页正文语种:英语ISBN:0415325579条形码:9780415325578商品尺寸:23.9 x 16.5 x 7.6 cmASIN:0415325579商品描述The visionary theories of H. Igor Ansoff (1918-2002) on strategic business management have inspired worldwide acclaim. Called 'the father of strategic management' by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff's contributions. It is an invaluable research resource for both student and scholar.
