The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win
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品牌: DJ WaldowJason Falls
基本信息出版社:Que; 1 (2012年8月31日)丛书名:Que Biz-Tech平装:325页正文语种:英语ISBN:0789749696条形码:9780789749697ASIN:0789749696商品描述内容简介Even though email marketing maintains one of the highest ROIs of any online channel, many marketers still follow antiquated tips or breezy "one-size-fits-all" advice that may not hold true for them in 2012. That means they're leaving money on the table. This no-nonsense, fun-to-read book is about capturing that cash. Legendary email and social marketers Jason Falls and DJ Waldow show email marketers how to identify real best practices: the practices that are best for them, with their audiences, in their environments. Falls and Waldow show how great companies of all sizes have often achieved breakthrough results by "breaking all the rules." Using real case studies, they demonstrate how companies can: * Drive list growth that translates into profits * Systematically simplify email signup to encourage opt-in * Bring real humor and creativity back into your email * Make the most of tools ranging from QR codes to texting * Make the right technical decisions about pre-check boxes and other attributes * Optimize every component of an email marketing message * Know when to deliberately introduce imperfections into your emails * Use email marketing and social media to power each other forward * Prepare for the short- and long-term futures of email marketing目录
Foreword
Introduction: Email Marketing Is (Not) Dead
Part I: The Secret to Email Marketing: List Growth
Chapter 1 Why List Growth Matters
Chapter 2 How to Grow Your List
Chapter 3 Let’s Get Technical
Part II: The Anatomy of an Email
Chapter 4 What Is the Anatomy of an Email?
Chapter 5 The First Impression
Chapter 6 The Meat & Potatoes
Chapter 7 The Finishing Touches
Part III: Breaking the Rules
Chapter 8 Best Practices Are Practices That Are Best for You
Chapter 9: The Ideal Subject Line
Chapter 10: The Perfect Looking Email
Chapter 11: The Best Way to Grow Your List
Part IV: Batman (Email Marketing) & Social Media (Robin)
Chapter 12 How Email and Social Media Go Together
Chapter 13 The Power of Pairs
Chapter 14 The Six Benefits of Social Sharing
Part V: The Future of Email Marketing
Chapter 15 What’s Next
Chapter 16 Go Forth and Conquer
