Harness the Future: The 9 Keys to Emerging Consumer Behaviour
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品牌: Shirley Roberts
基本信息出版社:Wiley; 1 (1998年6月3日)精装:304页正文语种:英语ISBN:0471642355条形码:9780471642350商品尺寸:16.1 x 2.2 x 24.4 cm商品重量:535 gASIN:0471642355商品描述内容简介It's not news to anyone in business that the rules of the game are changing faster than ever before, and so are patterns of consumer behaviour and spending. Rapid change on many fronts means that power has shifted away from businesses and into the hands of consumers:Globalization and technology have increased consumers' buying options and knowledge, and have intensified competition.Technological advances have raised quality standards, increased consumers' expectations, and lowered product differentiation.Demographic shifts that go well beyond ageing baby-boomers are significantly influencing the market place.But just how do you identify all the factors that have a significant influence on consumer buying behaviour in a rapidly changing world? And — more importantly — what do you do about them in your own business?Harness the Futureshows how to paint a comprehensive picture of your customers by examining trends in nine key areas:EconomyTechnologyGlobalizationGovernmentEnvironmentDemographicsConsumer PsycheWellnessRetailingBut beyond telling about the way things are and will be,Harness the Futurealso shows you how to predict and profit from changing consumer behaviour.Shows how to track and analyze the trends that affect your own business.Identifies emerging trends to help you understand consumer behavior in the future.Provides valuable strategies, planning tools, and business-building ideas.Features examples of trailblazing companies that are using these techniques to harness their future.作者简介Shirley Robertsis the founder of Market-Driven Solutions Inc., a consumer strategy and research consulting practice that specializes in the consumer goods and services industries. She focuses on helping client companies understand emerging consumer trends and their business implications. Her clients include Nabisco Ltd.; Kitchens of Sara Lee; Scott's Food Service, KFC Division; and Quadrant Cosmetics Corporation.Prior to starting her own consulting practice, Shirley Roberts spent fifteen years as a marketer in the packaged goods industry with Colgate-Palmolive, The Borden Company, Nabisco Brands, and Maple Leaf Foods, rising to the director of marketing level. She also spent two years as a senior consultant with Tandem International, a marketing and sales consulting firm. Shirley is a graduate of The Richard Ivey School of Business at the University of Western Ontario. She speaks and writes frequently on the topic of consumer trends.
