The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide

基本信息出版社:Jossey-Bass; 1 (2005年5月23日)平装:336页正文语种:英语ISBN:1118336070条形码:9781118336076商品尺寸:25.4 x 17.8 x 1.8 cm商品重量:585 gASIN:1118336070商品描述内容简介Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions.The Public Relations Handbook for Nonprofitsoffers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign.Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including:news releasespress kits

brochuresnewslettersannual reportsdirect mailadvertisingthe internetspecial eventsA final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.作者简介Art Feinglassis founder and president of Access Communications, Inc., a New York-based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves on the Communications Advisory Committee of the American Red Cross in Greater New York. He can be reached at www.artfeinglass.com.