财务管理：读懂公司财务的24堂课程 MHPE: FINANCE FOR NON-FINANCE MANAGERS
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作者： Katherine Wagner 著
出 版 社： McGraw-Hill
出版时间： 2004-11-1字数：版次： 1页数： 48印刷时间： 2004/11/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071450904包装： 平装内容简介
Your success in business depends on your ability to understand and improve "the numbers." Finance for Non-Financial Managers provides you with twenty-four plain-English lessons covering the basics of accounting, financial statements, and budgeting. Packed with tips and insights for reading a financial statement, measuring profitability, tracking cash flow, and more, this fingertip guide to the essentials of accounting will show you how to:
Put numbers in context * Read and understand footnotes * Determine if inventory is too high * Ensure that sales are recorded properly * Use key ratios * Set realistic sales goals * Understand what an auditor does * Learn where to go for answers * Spot potential problem areas
Before you can accurately assess a company's strengths and weaknesses, you must understand the language of finance. Finance for Non-Financial Managers will allow you to comprehend and speak that language by giving you a fundamental knowledge of where your organization's numbers come from, what they mean, and what you can do to improve them.
目录
Become finance savvy
Review basic terms
Don t assume
Understand the importance of timing
Understand what the auditor does
Learn wher to go for answers
Learn the score
Look closer at the balance sbeet
Read the entire income statement
Check the cash flow
Take a closer look at the footnotes
Determine if inventory is too high
Look at adjustments
Check revenue recognition
Analyze analyze analyze
Use key ratios
Why PPE is important
Find out more about goodwill
Prepare prepare prepare
Set realistic sales goals
Make judicious cuts
Track cash flow
Spot potential problems
Understand how sales affect costs
Select the right type of budget
