ALIGNMENT(策略校准)
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作者： Robert S. Kaplan著
出 版 社： Harvard Business School Press
出版时间： 2006-4-1字数：版次： 1页数： 302印刷时间： 2006/04/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781591396901包装： 精装编辑推荐
作者简介：
Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.
内容简介
Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance
Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.
Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.
The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.
目录
Preface
1. Alignment: A Source of Economic Value
2. Corporate Strategy and Structure: Historical Perspective
3. Aligning Financial and Customer Strategies
4. Aligning Internal Process and Learning and Growth Strategies: Integrated Strategic Themes
5. Aligning Support Functions
6. Cascading: The Process
7. Aligning Boards and Investors
8. Aligning External Partners
9. Managing the Alignment Process
10. Total Strategic Alignment
Index
About the Authors
