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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： A.V. Gordon 著

出 版 社： McGraw-Hill

出版时间： 2005-12-1字数：版次： 1页数： 190印刷时间： 2005/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780335218905包装： 平装内容简介

The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.

目录

ntroduction

SECTION ONE

Strategy for the admissions process

1 Marketing to Adcom

2 Attributes that count

3 Strategy fundamentals

4 What goes on after you hand in your application

SECTION TWO

Profile-building tools and techniques

5 The profiling project

6 Personal profile analysis

7 Professional profile analysis

8 Positioning, messaging and mapping

SECTION THREE

Essay management

9 The MBA essay question archetypes

10 Mapping approaches

SECTION FOUR

Writing tools and methods

11 Principles of better writing

12 Idea discipline: outline and structure

13 Writing a first draft

14 Improving expression: word and sentence strategies

Conclusion

Endnotes

Appendix:Essay revision checklist

Glossary

List of References

Index

 

 

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