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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Management & Leadership（管理与领导力）,Management,
　　品牌: Mason CarpenterGerry Sanders

基本信息出版社:Prentice Hall; 2 (2008年1月7日)精装:888页正文语种:英语ISBN:0132341387条形码:9780132341387商品尺寸:25.3 x 21.3 x 3.3 cm商品重量:1.8 KgASIN:0132341387商品描述内容简介This is the book that enables readers to TRANSFER conceptual LEARNING to strategic application in their professional lives.

目录

Brief Contents

PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES

1 Introducing Strategic Management 2

2 Leading Strategically Through Effective Vision and Mission 26

PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY

3 Examining the Internal Environment: Resources, Capabilities,

and Activities 60

4 Exploring the External Environment: Macro and

Industry Dynamics 86

PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES

5 Creating Business Strategies 122

6 Crafting Business Strategy for Dynamic Contexts 150

7 Developing Corporate Strategy 184

8 Looking at International Strategies 212

PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS

9 Understanding Alliances and Cooperative Strategies 246

10 Studying Mergers and Acquisitions 274

PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE

IN DYNAMIC CONTEXTS

11 Employing Strategy Implementation Levers 302

12 Considering New Ventures and Corporate Renewal 336

13 Corporate Governance in the Twenty-First Century 366

PART SIX CASE STUDIES: PULLING IT ALL TOGETHER

1 Kmart—Fall of a Retailing Giant 402

2 Charlotte Beers at Ogilvy & Mather Worldwide (A) 412

3 Trilogy Farm (A) 426

4 The Formula One Constructors 433

5 Prince Edward Island Preserve Co. 443

6 Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance 454

7 The Chinese Fireworks Industry 476

 

 

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