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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Management & Leadership（管理与领导力）,
　　品牌: Kim T. Gordon

基本信息出版社:NYIF (1992年10月2日)平装:225页正文语种:英语ISBN:0133661709条形码:9780133661705商品尺寸:20.6 x 13.7 x 1.8 cm商品重量:318 g品牌:Prentice Hall TradeASIN:0133661709商品描述The ability to sell, market and promote a service or product is vital to home-based businesses. This guide provides techniques for those with no sales or marketing expertise. Including case-examples of successful home-based workers who have grown their businesses through imaginative promotion and marketing efforts, it reveals how to create sales strategies for generating new business year round; telephone selling techniques; how to create a company image; and how to plan, select and place media to help the business grow. The book includes flyers, model brochures, call and lead-tracing reports and other marketing aids.

 

 

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