Business @ The Speed Of Stupid: Building Smart Companies After The Technology Shakeout
分類: 图书,进口原版,Business & Investing(商业与投资),Investing(投资),
品牌: Dan BurkeAlan Morrison
基本信息出版社:Basic Books (2002年10月17日)平装:256页正文语种:英语ISBN:0738207683条形码:9780738207681商品尺寸:23.3 x 15.3 x 1.8 cm商品重量:336 g品牌:Basic BooksASIN:0738207683商品描述内容简介Two savvy Web strategists offer a wry look at the corporate practices that have blindsided technology-driven businesses--and present sane solutions to steer companies past today's investor backlash.Business @ the Speed of Stupid
brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to be profitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype,Business @ the Speed of Stupidexplains how to survive and profit in the next phase of our technology-driven economy.媒体推荐"Dan Burke and Alan Morrison's description of Corporate America's implementation of technology in...is dead on." --ColoradoBiz, September, 2002