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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Nirmalya Kumar著

出 版 社： Oversea Publishing House

出版时间： 2007-2-1字数：版次： 1页数： 270印刷时间： 2007/02/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781422101674包装： 精装内容简介

"Private Label Strategy offers interesting insight and an illuminating perspective on the role of and opportunities for brand manufacturers."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management

"Kumar and Steenkamp have written a most analytical and insightful treatment of private labels..."

目录

Preface

Acknowledgments

ONE

Brands Under Attack from Private Labels

PART ONE

Retailer Strategies Vis-a-Vis

Private Labels

TWO

Competing on Price with Traditional Private Labels

THREE

Competing on Qunlity with Premium Store Brands

Competing for the Rational Consumerwith Value Innovator Own Labels

FIVE

Encircling Manufacturer Brandswith Retailer Brand Portfolios

SIX

Creating Successful Private Labels is

About More Than Just Price

SEVEN

Maximizing Retailer Profitability

Using Private Labels

PART TWO

Manufacturer Strategies Vis-a-Vis

Private Labels

EIGHT

Produce Private Labels for Greater Profits

NINE

Partner Effectively to Craft

Win-Win Relationships

……

 

 

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