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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Wallace Stettinius，D. Robley Wood，Jacqueline L. Doyle，John L. Colley著

出 版 社： Oversea Publishing House

出版时间： 2005-5-1字数：版次： 1页数： 48印刷时间： 2005/05/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071456043包装： 平装内容简介

How to Plan and Execute Strategy walks professionals through 24 essential steps for creating and executing sound, profit-driven corporate strategy, understanding strategic options, implementing plans and measuring performance.

目录

Planning and executing strategy

Manage strategically

Follow the logic

Assess your readiness

Plan to plan

Define your businesses

Assess your situation

Understand your model

Know your market

Assess the terrain

Understand opportunities and threats

Set feasible goals

Strategize for goals

Set priorities

Pursue your purpose

Follow your mission

Write the business plan

Write the annual plan

Get the right people

Obtain commitment

Align with strategy

Work across functions

Execute with discipline

Monitor and improve

Learn, change, and institutionalize

 

 

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