管理专业服务公司/MANAGING THE PROFESSIONAL SERVICE FIRM
分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者: David H. Maister 著
出 版 社: Scribner
出版时间: 1993-12-1字数:版次: 1页数: 376印刷时间: 1997/06/01开本:印次:纸张: 胶版纸I S B N : 9780684834313包装: 平装编辑推荐
作者介绍:David Maister
David Maister, formerly a Harvard Business School professor, consults to professional service firms worldwide.
内容简介
For the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.
Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals.
Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex. Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners."
目录
Acknowledgments
Introduction
PART ONE:BASIC MATTERS
1.A Question of balance
2.The professional firm life cycle
3.Profitability:Health and hygiene
4.Solving the underdelegation problem
PART TWO:CLIENT MATTERS
5.The practice Development package
6.Listening to clients
7.Quality work doesn`t mean quality service
8.A Service quality program
9.Marketing to existing clients
10.How clients choose
11.Attracting new clients
12.Managing the marketing effort
PART THREE:PEOPLE MATTERS
13.How`s your asset?
14.How to build human capital
15.the motivation crisis
16.On the importance of scheduling
17.On the meaning of partnership
18.Surviving the people crisis
PART FOUR:MANAGEMENT MATTERS
19.HOW Practice leaders add value
20.How to create a strategy
21.Fast-track strategy
PART FIVE:PARTNERSHIP MATTERS
22.Partner performance counseling
23.The art to partner compensation
24.Patterns in partner compensation
25. Pie-splitting
26.Partnership Governance
PART SIX:MULTISITE MATTERS
27.The one -firm firm
28.Hunters and farmers
29.Making the network work
30.Creating the collaborative firm
31.Coordinating industry specialty groups
PART SEVEN:FINAL THOUGHTS
32.Asset Management
References and sources
Index