来自学徒的经验 Lessons from the Apprentice
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作者： Michael Robin著
出 版 社： Oversea Publishing House
出版时间： 2005-9-1字数：版次： 1页数： 175印刷时间： 2005/09/01开本：印次： 1纸张： 胶版纸I S B N ： 9781932994261包装： 平装内容简介
Part entertainment and part how-to-succeed-in-business, this unique resource will offer powerful lessons in leadership, management, salesmanshipeven chutzpahfor aspiring entrepreneurs and ambitious go-getters of all stripes, all pulled from the enormously popular TV show THE APPRENTICE. The book will explore key business lessons culled from the weekly episodes of the first three seasons of the show. From lessons on effective selling (team Protgs success in the Lemonade stand business, for example) to launching new ventures (Mosaics bridal shop triumph) to key management tips (team Net Worths successful effort at Burger King), LESSONS FROM THE APPRENTICE provides the real-life, winning secrets to success directly from the TV show that Donald Trump and the winning participants identify and illustrate on air in each show. In addition to the important business and life lessons from the show, the book will recount the fascinating moves which took place on tasks and in the boardroom in a series of entertaining sections titled Boardroom Maneuvers, Winning Moves and Fatal Errors. Out of these episodes are a gold mine of tips, skills and advice on how to make the right moves in the Boardroom and the business world. And fabulous never-before-seen photos of the cast and tasks will make for entertaining eye candy.
目录
Foreword by Donald Trump
Introduction
CHAPTER 1 STARTING A BUSINESS
CHAPTER 2 BRAINSTORMING
CHAPTER 3 THE NATURAL: DEVELOPING GOOD BUSINESS INSTINCTS
CHAPTER 4 BRINGING A NEW PRODUCT TO MARKET
CHAPTER 5 HOW TO STAY AHEAD OF THE COMPETITION
CHAPTER 6 THE KEYS TO SUCCESSFUL SELLING
CHAPTER 7 MANAGEMENT TALES FROM THE FRONT
CHAPTER 8 ON LEADERSHIP
CHAPTER 9 SHOWMANCE, ROMANCE, AND OTHER OFFICE RELATIONSHIPS
CHAPTER 10 HOW TO BE A REAL ESTATE MOGUL
CHAPTER 11 TIME MANAGEMENT
CHAPTER 12 NAILING THE INTERVIEW
CHAPTER 13 HOW TO SURVIVE IN THE BOARDROOM
CHAPTER 14 YOU'RE FIRED! INDEX OF FATAL ERRORS
APPENDIX THE EPISODE SYNOPSES
CONTRIBUTORS' BIOS
