竞争优势COMPETITIVE ADVANTA
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作者： 本社 编
出 版 社： Oversea Publishing House
出版时间： 2004-12-1字数：版次：页数： 557印刷时间：开本：印次：纸张： 胶版纸I S B N ： 9780743260879包装： 平装内容简介
Winner of the Academy of Management's George R. Terry Book Award for Outstanding Contribution to the Advancement of Knowledge in the Field of Management.
目录
Introduction
Preface
Chapter 1 Competitive Strategy: The Core Concepts
THE STRUCTURAL ANALYSIS OF INDUSTRIES
Industry Structure and Buyer Needs
Industry Structure and the Supply/Demand Balance
GENERIC COMPETITIVE STRATEGIES
Cost Leadership
Differentiation
Focus
Stuck in the Middle
Pursuit of More Than One Generic Strategy
Sustainability 20
Generic Strategies and Industry Evolution
Generic Strategies and Organizational Structure
Generic Strategies and the Strategic Planning Process
OVERVIEW OF THIS BOOK
PART I PRINCIPLES OF COMPETITIVE. ADVANTAGE
Chapter 2 The Value Chain and Competitive Advantage
THE VALUE CHAIN
Identifying Value Activities
Defining the Value Chain
Linkages within The Value Chain
Vertical Linkages
The Buyer's Value Chain
COMPETITIVE SCOPE AND THE VALUE CHAIN
Segment Scope
Vertical Scope
Geographic Scope
Industry Scope
Coalitions and Scope
Competitive Scope and Business Definition
The Value Chain and Industry Structure
THE VALUE CHAIN AND ORGANIZATIONAL
STRUCTURE
Chapter 3 Cost Advantage
THE VALUE CHAIN AND COST ANALYSIS
Defining the Value Chain for Cost Analysis
Assigning Costs and Assets
First Cut Analysis of Costs
COST BEHAVIOR
Cost Drivers
The Cost of Purchased Inputs
Segment Cost Behavior
Cost Dynamics
COST ADVANTAGE
Determining the Relative Cost of Competitors
Gaining Cost Advantage
Sustainability of Cost Advantage
Implementation and Cost Advantage
Pitfalls in Cost Leadership Strategies
STEPS IN STRATEGIC COST ANALYSIS
Chapter 4 Differentiation
SOURCES OF DIFFERENTIATION
Differentiation and The Value Chain
Drivers of Uniqueness
THE COST OF DIFFERENTIATION
……
PART II COMPETITIVE SCOPE WITHIN AN INDUSTRY
PART III CORPORATE STRATEGY AND COMPETITIVE ADVANTAGE
PART IV IMPLICATIONS FOR OFFENSIVE AND DEFENSIVE COMPETITIVE STRATEGY
Bibliography
Index
About the Author
