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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Brian Tracy著

出 版 社： Scribner

出版时间： 1995-12-1字数：版次： 1页数： 429印刷时间： 1996/08/01开本：印次：纸张： 胶版纸I S B N ： 9780684824741包装： 平装内容简介

Sales is cornerstone: everything starts and falls on sales. And this is the BIBLE OF SALES. THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING" Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation * Concentrate on the customer's emotional factors to ensure better sales results * Identify your customer's most pressing concerns and position your product or service to fill those needs A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

目录

INTRODUCTION

THE PSYCHOLOGY OF SELLING

THE DEVELOPMENT OF PERSONAL POWER

PERSONAL STRATEGIC PLANNING FOR THE

SALES PROFESSIONAL

THE HEART OF THE SALE

THE PROFESSION OF SELLING

MOTIVATING PEOPLE TO BUY

INFLUENCING THE BUYING DECISION

PROSPECTING:

FILLING YOUR SALES PIPELINE

HOW TO MAKE POWERFUL PRESENTATIONS

CLOSING THE SALE:THE ENDGAME OF SELLING

APPENDIXA: Brian Tracy-Speaker, Trainer, Seminar Presenter

APPENDIX B: Brian Tracy International Tracy College International

APPENDIX C: Advanced Selling Strategies

INDEX

 

 

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