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　　分類: 图书,外语 ,大学英语 ,大学专业英语教材,

作者： 陈宁，池政 编著

出 版 社： 北京大学出版社

出版时间： 2007-4-1字数：版次： 1页数： 379印刷时间： 2007/04/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9787301120378包装： 平装内容简介

本书具有鲜明的时代特色，力求应用现代流行、生动地道的国际商务英语口语的表达方式，摒弃过时的商务知识和行话，便于开展互动式商务英语口语训练。融合于各章节中所提出的国际商务观念和技巧紧跟时代脉搏，具有强烈的时代感，涉及的内容贴近现代国际商务实际，满足21世纪国际商务的交际要求。

突出实用性和实战技能，以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动二大主线。精心设计与国际商务有关的话题，通过本书的情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中提高实际交际能力。

注重对学生口语交际能力的培养，学习商务英语口语语言技巧，融合商务知识、商务礼仪、流行口语为一体，坚持实用性、典型性和趣味性，让学生接触到生动真实的商务英语口语信息，把商务技巧和功能意念表达融入教材，使之更具有实用性和交际功能。培养能熟练运用英语从事商务活动的高素质的复合型人才。

《21世纪实用国际商务英语口语》顺应时代发展的需要，适合本科院校和高职高专的经贸和商务英语专业学生使用，本教材配有光盘，由外国专家朗读，便于学生模仿和操练。

目录

Chapter 1 Welcoming Clients

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 2 Seeking Business Opportunity

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 3 Making Inquiries

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 4 Business Appointment and Arrangement

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 5 Offer and Counter Offer

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 6 At the Commodity Fair

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 7 Business Visit

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 8 Innovative and Power Brand Strategy

Part A Situational Dialogue

Sample Conversation 1

Sample Conversation 2

Sample Conversation 3

Part B Practical Key Sentences

Part C Skills of Communication

Part D Practice

Chapter 9 Packing and Quality Inspection

Chapter 10 Acceptance and Orders

Chapter 11 Business Telephone Call

Chapter 12 Terms of Payment

Chapter 13 Business Negotiation

Chapter 14 Sign a Contract

Chapter 15 Cargo Delivery

Chapter 16 Business Conference

Chapter 17 Sales Promotion

Chapter 18 Interview

Chapter 19 Complaints

Chapter 20 Banquet and Parting

Appendix 1 Translation to the Conversation (对话参考译文)

Appendix 2 Suggested Key to Practice (实践操练参考答案)

 

 

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