跨文化商务交际
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作者： 窦卫霖编著
出 版 社： 高等教育出版社
出版时间： 2008-1-1字数： 630000版次： 1页数： 404印刷时间： 2006/08/01开本：印次：纸张： 胶版纸I S B N ： 9787040172287包装： 平装内容简介
21世纪的中国，国际合作日益频繁也更加广泛，对参与国际商务交往人员的跨文化交际能力也提出了更高的要求。培养和提高跨文化交际能力成为英语教学的重要内容。
本书共10章，第1至4章以跨文化交际学的基本理论为框架，阐述交际与文化的关系、文化价值观对跨文化商务交际的影响，介绍文化差异在言语和非言语方面的表现。第5至10章运用跨文化交际学理论具体分析重要商务实践活动中的文化差异，即跨文化商务写作、礼仪、谈判、营销、伦理和企业文化。
教材特色；
▲跨文化交际理伦与商务交往实践相结合
▲国际商务文化与中国文化相结合
▲通过幕例学习培养学生的跨文化交际能力
▲每章有学习目标和中文边注，配有图表
目录
Chapter 1 Communication: An Intercultural Perspective
I.Basics of Human Communication
1. Needs and Purposes for Communication
2. Definition of Communication
3. The Scope and Classification of Communication
4. The Process of Communication
5. Characteristics of Communication
II. A Review of Intercultural Communication Study
1. Intercultural Communication Study in the U.S.
2. Intercultural Communication Study in China
3. The Multidisciplinary Nature of Intercultural Communication Study
III. A Review of Intercultural Business Communication
1. The Research of Intercultural Business Communication
2. The Importance of Learning Intercultural Business Communication
3. The Complexity in Learning Intercultural Business Communication
Chapter 2 Understanding Cultures and Their Values
I.The Nature of Culture
1. Definitions of Culture
2. Ingredients of Culture
3. Characteristics of Culture
II. The Basics of Cultural Values
1. Definition of Value
2. Values Form the Core of Culture
3. Priorities of Cultural Values
III. Understanding Cultural Patterns
1. Kluckhohn and Strodtbeck's Value Orientations
2. Hofstede-Bond's Value Dimensions
3. Trompenaars' Value Dimensions
4. Schwartz's Value Inventory
5. Hall's High- and Low-context Orientation
Chapter 3 Comprehending Verbal Communication
I.The Relation Between language and Culture
1. The Influence of Culture on Language
2. The Influence of Language on Culture
II. Cultural Impact on Language at Various Levels
1. Meanings of Words
2. Sociolinguistic Rules
3. Analysis of Speech Acts
4. Discourse Patterns
5. Verbal Styles
Chapter 4 Perceiving Nonverbal Communication
I.The Basics of Nonverbal Communication
1. Defining Nonverbal Communication
2. The Importance of Nonverbal Communication
3. Functions of Nonverbal Communication
II. Cultural Impact on Nonverbal Communication
1. Body Movement
2. Eye Contact
3. Touch
4. Smell
5. Paralanguage
6. Spatial Language
7. Temporal Language
Chapter 5 Intercultural Business Writing
I.The Importance of Writing in Intercultural Business Communication
II. Cultural Consideration in Planning Business Messages
1. Defining Purpose
2. Analyzing Intercultural Audiences
3. Selecting a Channel and Medium
III. Cultural Consideration in Organizing Business Messages
1. Organizing Routine, Good-news, and Goodwill Messages
2. Organizing Bad-news Messages
3. Organizing Persuasive Messages
4. Organizing Reports
5. Organizing Employment Messages
IV. Cultural Differences in Format and Layout of Business Letters
Chapter 6 Intercultural Business Etiquette and Protocol
I.The Importance of Appropriate Etiquette and Protocol
II.Defining Business Etiquette and Protocol
III. Cultural Differences in Business Etiquette and Protocol
……
Chapter 7Intercultural Business Negotiation
Chapter 8 Intercultural Markeking Communication
Chapter 9 Intercultural Business Ethics
Chapter 10 Organizational Culture and Intercultural Communication Training
Key to Exercises
Bibliography
