德鲁克的一堂课CLASS WITH DRUCKER
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作者： William A. Cohen 著
出 版 社：
出版时间：字数：版次： 1页数： 258印刷时间： 2007/12/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780814409190包装： 精装编辑推荐
作者简介：WILLIAM A COHEN PhD is an authority on leadership marketing and strategy formu lation He is President of the Institute of Leader Arts and speaks and gives workshops internationally He is the author of many books including The Art of the Strategist Secrets of Speciasl Ops Leadership and the textbook The Marketing Plan currently in its fifth edition Pictured here with Peter Drucker s wife Doris at the inaugural Drucker society Global Symposium in 2007 William Cohen lives in Pasadena California and can be reached at www.stuffofheroes.com.
内容简介
Long considered the world’s greatest thinker and writer on management, Peter Drucker’s teachings continue to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was recommissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multibook author, and university president – as well as maintaining a nearly lifelong friendship with the master.
In A Class with Drucker, Cohen shares many of Drucker’s teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. He also shows how Drucker’s ideas can be applied to the real-world challenges managers face today. Now every reader can benefit from Drucker’s thoughts on such topics as:
* what everybody knows is frequently wrong * why everyone should approach problems with their ignorance * top executives should stay no longer than six years * some so-called menial tasks can only be done by the boss * what everyone needs to be an effective manager * why self-confidence is a necessity
Enlightening and intriguing, A Class with Drucker will enable anyone to gain from the timeless wisdom of the inspiring man himself.
目录
Acknowledgments and Dedication
What Peter Drucker Wrote About Bill Cohen
Foreword by Ira Jackson
Introduction
1 How I Became the Student of the Father of Modern Management
2 Drucker in the Classroom
3 What Everybody Knows Is Frequently Wrong
4 Self-Confidence Must Be Built Step-by-Step
5 If You Keep Doing What Worked in the Past Youre Going to Fail
6 Approach Problems with Your Ignorance Not Your Experience
7 Develop Expertise Outside Your Field to Be an Effective Manager
8 Outstanding Performance Is Inconsistent with Fear of Failure
9 The Objective of Marketing Is to Make Selling
10 Ethics Honor Integrity and the Law
11 You Cant Predict the Future But You Can Create It
12 We re All Accountable
13 You Must Know Your People to Lead Them
14 People Have No Limits Even After Failure
15 A Model organization That Drucker Greatly Adnmired
16 The Managerment Control Panel
17 Base Your Strategy on the Situation Not on a Formula
18 How to Motivate the Knowledge Worker
19 Druckers Principles of Self-Development
Afterword
Notes
Books by and About Peter Drucker
Indxe
