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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Robert J.Herbold 著

出 版 社： Oversea Publishing House

出版时间： 2007-3-1字数：版次： 1页数： 326印刷时间： 2007/03/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071481830包装： 精装编辑推荐

作者简介：

Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.

内容简介

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.

The nine traps every successful organization must avoid are

Neglect: Sticking with Yesterday's Business Model

Pride: Allowing Your Products to Become Outdated

Boredom: Clinging to Your Once-Successful Branding

Complexity: Ignoring Your Business Processes

Bloat: Rationalizing Your Loss of Speed and Agility

Mediocrity: Letting Your Star Employees Languish

Lethargy: Getting Lulled into a Culture of Comfort

Timidity: Not Confronting Turf Wars and Obstructionists

Confusion: Unwittingly Conducting Schizophrenic Communications

These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by

Continually revitalizing your brands and products

Demanding new approaches to “proven” practices

Maintaining speed and agility through strong leadership

Making sure employees are empowered to achieve and not handicapped by bureaucracy

Using an exciting new product to overhaul your culture

For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.

目录

ACKNOWLEDGMENTS

THE I SSUESUCCESS IS A SERIOUS BUSINESS VULNERABILITY

1.A CLASSIC EXAMPLE:GENERAL MOTORS

2.WHY DOES THIS HAPPEN?

3.LEGACY THINKING AND BEHAVIORCAN BE AVOIDED:TOYOTA

4.BEWARE OF THE NINE SUCCESS-INDUCED TRAPS

PART Ⅰ TRAP#1 NEGLECT:STICKING WITHYESTERDAY'S BUSINESS MODEL

5.FACE REALITY,THEN AGGRESSIVELYTACKLE YOUR VULNERABILITIES

IBM,eBay,Agilent Technologies,Sony

6.REAPPLY WHAT WORKS

Fidelity Investments,Nucor,WaI-Mart,Toyota

PART Ⅱ TRAP#2 PRIDE:ALLOWINGYOUR PRODUCTS TO BECOME OUTDATED

7.UNIQUENESS:AN ABSOLUTE ESSENTIAL

Chrysler

8.MAKE WELL-ANALYZED BIG BETS

Verizon,Microsoft

9.CONTINUALLY REVITALIZE YOUR CORE PRODUCTSAND CAPITALIZE ON INFLECTIONPOINTS

Texas Instruments,Toyota,EnCana

PART Ⅲ TRAP#3 BOREDOM:CLINGINGTO YOUR ONCE-SUCCESSFUL BRANDING AFTER IT BECOMES STALE AND DULL

1O.BE CLEAR AND CONCISE,BUT MOST OF ALLBE DISTINCTIVE

Procter & Gamble,McDonald's,Harley-Davidson

11.FOCUS RELENTLESSLY ON DETAILS AND EXECUTION

Starbucks

12.STAY RELEVANT

Coca-Cola,Procter & Gamble

PART Ⅳ TRAP#4 COMPLEXITY:IGNORING YOUR BUSINESS PROCESSES AS THEY BECOME CUMBERSOME AND COMPLICATED

13.DON'T WAIT FOR THE CRISIS

Schneider National,Bank One

14.DEMAND NEW APPROACHES TO "PROVEN" PROCESSES

Procter & Gamble,Samsung,Dell

PART Ⅴ TRAP#5 TRAP#5 BLOAT:RATIONALIZING YOUR LOSS OF SPEED AND AGILITY

PART Ⅵ TRAP#6 MEDIOCRITY:CONDONING POOR PERFORMANCE AND LETTING YOUR STAR EMPLOYEES LANGUISH

PART Ⅶ TRAP#7 LETHARGY:GETTING LULLED INTO A CULTURE OF COMFORT CASUALNESS,AND CONFIDENCE

PART Ⅷ TRAP#8 TIMIDITY:NOT CONFRONTING TURF WARS ,INFIGHTING,AND OBSTRUCTIONISTS

PART Ⅸ TRAP#9 CONFUSION :UMWITTINGLY PROVIDING SCHIZOPHRENIC COMMUNICATIONS

PART X THE KEY TO CONTINUAL SUCCESS:A QUESTIONING ATTITUDE

NOTES

INDEX

 

 

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