Understanding and Profiting from Intellectual Property: Strategies Across Borders

基本信息出版社:Palgrave Macmillan; 2nd Revised edition (2012年12月28日)精装:320页语种：英语ISBN:0230300545条形码:9780230300545ASIN:0230300545商品描述媒体推荐'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization作者简介DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc. in Economics, an MBA, and MSc. in IB, and a Ph.D. of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.