Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
分類: 图书,进口原版,Nonfiction（非虚构类）,Social Sciences（社会科学）,Sociology,
品牌: Kristin Lieb
基本信息出版社:Routledge (2013年3月1日)精装:176页语种：英语ISBN:0415894891条形码:9780415894890ASIN:0415894891您想告诉我们您发现了更低的价格?
商品描述作者简介Dr. Kristin J. Lieb is an Assistant Professor of Marketing Communication at Emerson College. Prior to joining Emerson, Lieb held a range of marketing and communication positions, including freelance writer for Billboard and Rolling Stone, Research Associate/Case Writer for Harvard Business School, and Executive Director of Newbury Comics Interactive. Lieb holds a B.A. and a Ph.D. from Syracuse University (in Mass Communication) and an M.B.A. from Northeastern University目录Acknowledgments List of Figures Preface Cast of Characters Interviewed for this Book 1. Critical Frameworks for Considering Female Pop Star Branding 2. Female Popular Music Stars as Brands 2. The Modern Music Industry 4. The Lifecycle of Female Popular Music Stars: The Good Girl and The Temptress 5. Beyond The Good Girl and The Temptress: The Lifecycle Model and Later-Stage Female Popular Music Stars 6. Theoretical Foundations for Lifecycle of The Female Popular Music Star References Index
