Open Innovation in the Food and Beverage Industry
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品牌: M. Garcia Martinez
基本信息出版社:Woodhead Publishing Ltd (2013年1月31日)丛书名:Woodhead Publishing Series in Food Science, Technology and Nutrition精装:630页语种：英语ISBN:0857095951条形码:9780857095954ASIN:0857095951您想告诉我们您发现了更低的价格?
商品描述作者简介M. Garcia Martinez, Kent Business School, UK目录Part 1 The changing nature of innovation in the food and drink industry: Trends in the acquisition of external knowledge for innovation in the food industry; The tension between traditional innovation strategies and openness: Lindt's controlled open innovation approach; The role of open innovation in the industry convergence between foods and pharmaceuticals; Accelerating the innovation cycle through intermediation: the case of Kraft's melt-proof chocolate bars; The impact of open innovation on innovation performance: the case of Spanish agri-food firms. Part 2 Partners and networks for open innovation: Partnering with public research centres and private technical and scientific service providers for innovation: the case of Italian rice company Riso Scotti; Consumers as part of food and beverage industry innovation; Co-creation of value with consumers as an innovation strategy in the food and beverage industry: the case of Molson Coors' 'talking can'; Collaborative product innovation in the food service industry: Do too many chefs really spoil the broth? Effectiveness of cluster organisations in facilitating open innovation in regional innovation systems: the case of Food Valley in the Netherlands; The importance of networks for knowledge exchange and innovation in the food industry. Part 3 Establishing and managing open innovation partnerships and networks: Managing open innovation communities: the development of an open innovation community scorecard; Selecting, engaging and managing partners for open innovation: from transactions to communities; Managing co-innovation partnerships: the case of Unilever and its preferred flavour suppliers; Managing asymmetric relationships in open innovation: lessons from multinational companies and SMEs; Challenges faced by multinational food and beverage corporations when forming strategic external networks for open innovation. Part 4 Open innovation tools, process and managerial frameworks: The 'Want Find Get Manage' (WFGM) framework for open innovation management and its use by Mars, Incorporated; Crowdsourcing: the potential of online communities as a tool for data analysis; The role of information systems in innovative food and beverage organizations; Effective organisational and managerial company frameworks to support open innovation: overview and the case of Heinz; Innovating with brains: the psychology of open innovation.
