经营方式：世界品牌大师10大秘诀Business the Richard Branson Way
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作者： Des Dearlove 著
出 版 社：
出版时间： 2007-4-1字数：版次： 1页数： 172印刷时间： 2007/04/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9781841127644包装： 平装编辑推荐
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer,two British business writers,suggests that there is not.Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them.The authors give no indication of the source of their opinions,facts,and speculation.For each executive,there are ten "secrets"on which the analysis of his management style is based.Although the other three executives are referred to in each book,there is no attempt at comparative analysis.For example,for Murdoch,ruthlessness is cited as a secret of success,with the belief that "nice guys finish second."But Branson's common touch with customers and staff alike is the key to his popularity and success.Go figure.The quality of the writing is uneven and frequently repetitious,but there is an easygoing approach that makes all four books appealing for a quick read.Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content.Graduate students,businesspeople,and other specialists will pass on these books in search of more solid content.ASusan DiMattia,"Library Journal"
Richard Branson Revisited
The Life and Times of Richard Branson
One Pick on Someone Bigger Than You
Two Do the Hippy, Hippy Shake
Three Haggle-Everything's Negotiable
Four Make Work Fun
Five Do Right By Your Brand
Six Smile for the Cameras
Seven Don't Lead Sheep, Herd Cats
Eight Faster than a Speeding Bullet
Nine Size Does Matter
Ten Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word
内容简介
In many ways,Richard Branson and his company the Virgin Group are unique.In an era dominated by strategists,Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread.Never before has a single brand been so successfully deployed across such a diverse range of goods and services.Branson is the ultimate brand builder.
So how does he do it? Now bought completely up to date for this new edition,Business the Richard Branson Way,not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.From picking on someone bigger than you to moving faster than a speeding bullet,and from making work fun to keeping the common touch,you have in your hands the secrets of phenomenal success.
目录
Acknowledgments
Richard Branson Revisited
The Life and Times of Richard Branson
One:Pick on Someone Bigger Than You
Two:Do the Hippy,Hippy Shake
Three:Haggle:Everything's Negotiable
Four:Make Work Fun
Five:Do Right by Your Brand
Six:Smile for the Cameras
Seven:Don't Lead Sheep,Herd Cats
Eight:Move Faster Than a Speeding Bullet
Nine:Size Does Matter
Ten:Never Lose the Common Touch
How to build a Brand the Branson Way
Last Word
Index
