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　　分類: 图书,进口原版,Business & Investing（商业与投资）,Economics（经济学）,International,
　　品牌: Michael Hanke

基本信息出版社:Routledge (2013年2月11日)平装:256页语种：英语ISBN:0415775809条形码:9780415775809ASIN:0415775809商品描述作者简介MHeco Consulting, USA目录Part 1: Introduction to eCommerce and eCommerce Business Models 1. eCommerce in the Airline Industry 2. eCommerce Business Models and Concepts 3. Airline Web Site Product and Service Strategies Part 2: The Fundamentals of Getting Started 4. The eCommerce Organization 5. The Online Consumer 6. Basic Cyberspace Marketing Concepts in the Airline Industry Part 3: The Frontline: eDistribution, eSales and ePricing and eCustomer Support 7. Airline Company eDistribution Strategies 8. Airline Company eSales and Pricing Strategies 9. Internet Travel Agencies: Partners or Competitors 10. eCustomer Support in the Airline Industry Part 4: Running an Airline Website 11. Website Support and Maintenance Part 5: Legal, Security and Emergency Issues 12. Online Privacy 13. Online Security 14. Globalizing Your Website Presence 15. Using an Airline Website in an Emergency Situation 16. Moving Forward

 

 

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