Second Life指南：用 Metaverse 挣钱The Entrepreneur's Guide to Second Life : Making Money in the Metaverse
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作者： Daniel Terdiman 著
出 版 社：
出版时间： 2007-10-1字数：版次： 1页数： 309印刷时间： 2007/10/01开本： 16开印次： 1纸张： 铜版纸I S B N ： 9780470179147包装： 平装编辑推荐
作者简介：Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.
内容简介
Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.
目录
Chapter 1: The Meta of the Metaverse
UNDERSTANDING SECOND LIFE S ECONOMY
WHY GET INVOLYED IN THE VIRTUAL ECONOMY?
OVERCOMING SECOND LIFES LIMITATIONS
GAINING THE NECESSARY SKILLS
Chapter 2: Lying the Foundation for Your Business
SETTLING ON A BUSINESS CATEGORY
DEALING WITH CASH FLOW
TAKING ADYANTAGE OF SECOND LIFE S AUTOMATED SYSTEMS
BUSINESS MODELS:THE KEYS TO SUCCESS IN SECOND LIFE BUSINESS
Chapter 3: Developing a Winning Market Plan
CHOOSING WHERE TO SET UP SHOP
MAKING AN IMPRESSION
GETTING THE MOST OUT OF CLASSIFIED ADS
BLOGGING YOUR WAY TO BUSINESS
POSTING ON THE FORUMS
SUCCESSFUL SECONDARY ADYERTISING
GETTING BIGGER AND MOYVIG UP
Chapter 4: Walking the Runway—Fashion in Second Life
THE BIGGEST BUSINESS OF ALL
WHAT IS THE SECOND LIFE FASHION BUSINESS?
THE FINANCIAL SIDE OF FASHION
SKILLS AND PLANNING :WHAT YOU NEED TO KNOW
SETTING UP SHOP
COMPETING AGAINST OTHER BRANDS
FASHION MARKETING:BRINGING IN THE CUSTOMERS
INVENTORY MANAGEMENT AND CUSTOMER SERVICE
Chapter 5: The Second Life Land Business
WHAT IS THE SECOND LIF LAND BUSINESS?
THE FINANCIAL SIDE OF THE LAND BUSINESS
……
Chapter 6: Construction Projects Big and Small
Chapter 7: Making Money in the Second Life Sex Trade
Chapter 8: Selling Objects, From Toys to Weapons
Chapter 9: Interactive Business Opportunities
Chapter 10: Running a Business in Teen Second Life
Chapter 11: The Future of Second Life Entrepreneurship
Appendices
Appendix A: Other Resources
Appendix B: Second Life Item Prices
Appendix C: Earning Potential of a Seconf Life Entrepreneur
Appendix D: SL Community Standards and Intellectual Property
Index
