七个不为人知的成功秘诀The Seven Lost Secrets of Success : Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
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作者： Joe Vitale 著
出 版 社：
出版时间： 2007-9-1字数：版次： 1页数： 193印刷时间： 2007/09/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470108109包装： 精装内容简介
Praise for The Seven Lost Secretsof Success
"Buy this book, apply these secrets, and your prosperity will be assured."
-Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants
"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
-Bruce David, publisher of Starting Smart
"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
-Bob Bly, author of eighteen business books, including Selling
Your Services
"One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter."
-Jim Chandler, President, VistaTron
"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
-Scott Hammaker, CEO, Nashville Party Connection
"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
-Tina Nokes, owner, A-Plus Resume Service
"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history."
-Jim King, CPA, Houston
"These proven principles are the foundation upon which to build a prosperous enterprise."
-Mark Weisser, CEO, Gulf Coast Security Systems
作者简介：
JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spiri-tuality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large busi-nesses. His other books include The Attractor Factor, There's a Customer Born Every Minute,Hypnotic Writing, Zero Limits, and Life's Miss-ing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret. For more information, visit www.mrfire.com.
目录
About Bruce Barton
Foreword Dottie Walters
Acknowledgments
Author's Unusual Introduction
How I DISCOVERED THE LOST SECRETS
WHY YOU MUST ADVERTISE NO MATTER WHAT YOU DO
SECRET #1: REVEAL THE BUSINESS NOBODY KNOWS
SECRET #2" USE A GOD TO LEAD THEM
SECRET #3: SPEAK IN PARABLES
SECRET #4" DARE THEM TO TRAVEL THE UPWARD PATH
SECRET #5: THE ONE ELEMENT MISSING
SECRET #6: GIVE YOURSELF AWAY
SECRET #7: SHARPEN THE KNIFE
INSTANT ACCESS TO THE SEVEN LOST SECRETS
SPECIAL REPORT: ANALYSIS OF BRUCE BARTON'S
100 PERCENT RESPONSE LETTER
BONUS: THE WORLD'S FIRST SPIRITUAL MARKETER
RESOURCES
THE SECRETS OF THE SECOND B IN BBDO:
THE COPYWRITER NOBODY KNOWS
THE STORY OF THE SECOND B IN THE BBDO
(BATTEN, BARTON, DURSTINE, ＆ OSBORN) AGENCY
THE Slx IMMUTABLE LAWS OF ADVERTISING
THE ADS THAT NOBODY KNOWS
Recommended Reading
Bibliography
Index
About Dr. Joe Vitale
