电子商务专业英语(徐晓冬)
分類: 图书,外语 ,大学英语 ,高职高专,
作者: 徐晓冬 主编
出 版 社:
出版时间: 2008-7-1字数: 131000版次: 1页数: 95印刷时间: 2008/07/01开本: 16开印次: 1纸张: 胶版纸I S B N : 9787122025173包装: 平装内容简介
本书的编写始终贯穿着一切从实用出发的理念,在文章内容、教学要求和信函的写作技巧等方面皆有所创新,并列举了大量来自实际电子商务活动中的原生态选材,包括电子商务的历史、商业模式、成功案例故事、运营机制、发展展望以及网上开店与购物等多方面内容,新颖独特,实践性强,简捷易学。有助于提高学生阅读英文网站的水平和理解英文网站的组织结构,以及如何地道的使用英语处理电子商务活动中的Email、Complain等相关业务。
主要适合于高职高专电子商务、国际贸易等专业师生使用,也可以供电子商务及相关专业从业人员的在职培训和自修提高之用。
目录
Table of Contents
Unit 1 Going Close to Ecommerce
Ecommerce—It's More Than Buying and Selling
The Interdisciplinary Nature of Ecommerce
The Partnership Between the Internet and Business
Unit 2 A Brief History of Ecommerce and EDI Standard
Brief History of Ecommerce
EDI Standard
Problems Among the Traditional Information Interchange
Can EDI Solve the Problems?
How does EDI Work?
The Benefits of EDI
Unit 3 Typical Business Models in Doing Ecommerce
Ecommerce Models
B2C:Business to Consumer
B2B:Business to Business
C2C:Consumer to Consumer
G2C:Government to Consumer
Online Auctions
Unit 4 Ecommerce Success Stories
eBayThe World’s Largest Auction Site
Why Can eBay Get Success?
Unit 5 The Internet and the World Wide Web
The Internet
The World Wide Web
Differences Between the Internet and World Wide Web
The Web and Ecommerce
Unit 6 Buying Online
Buying Online
Finding the Good Life on the Internet
Making the Purchase
Unit 7 Doing Business on the Web
Presale
Taking the Order
Delivering the Products
Postsale49Unit 8Digital Advertising
Listing Your Products on Your Website
Banner Advertising
Promoting Your Site
Unit 9 Email Application in Ecommerce
How to Writting an Email
Inquiry and Quotation
Putting a Purchase Order
Making Complaints66Unit 10Global Ecommerce
Doing Business Anywhere,Anytime
Lowering Geographic Barrier
Asynchronous Worldwide Activities
Online International Business Information
Unit 11 Creating your Web Site
Your Electronic Commerce Web Site
Making Your Web Debut
Components of a Web Site
Website Features82Unit 12The Future of Ecommerce
Ecommerce—the Present
Ecommerce—the Future90Reference