Real You Incorporated: 8 Essentials for Women Entrepreneurs女企业家八要素
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作者： Kaira Sturdivant Rouda 著
出 版 社：
出版时间： 2008-2-1字数：版次： 1页数： 243印刷时间： 2008/02/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470176580包装： 精装编辑推荐
作者介绍：Kaira Sturdivant Rouda
Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.
内容简介
Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a real business one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world to their partners, employees, and ultimately, their customers. Part branding the author is a nationally known marketing expert and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in from startup to second or third phase entrepreneurs.
目录
Introduction
Section Ⅰ: Find It Within You
Real Fact 1: It All Starts With You
Life Lesson One: Your future starts now
Life Lesson Two: Learn from your past
Life Lesson Three: Describe yourself in one word
Real Fact 2: Define Your Passions
Life Lesson Four: Find the real people in your life
Life Lesson Five: Don’t go it alone
Life Lesson Six: Follow your instincts
Real Fact 3: Discover Your Brand
Life Lesson Seven: Tell your company story
Life Lesson Eight: Defi ne your brand essence
Life Lesson Nine: Create your vision statement
Section Ⅱ: The Competitive Advantage
Real Fact 4: Bring Your Passion and Your Brand Together
Life Lesson Ten: The fi ve senses of branding
Life Lesson Eleven: Create a marketing plan
Life Lesson Twelve: Make it tangible
Real Fact 5: Create a Unique and Real Work Environment
Life Lesson Thirteen: Be a creative leader
Life Lesson Fourteen: Express your brand in hiring
Life Lesson Fifteen: Avoid culture vultures
Real Fact 6: Your Personal Brand Is Your Business Brand
Life Lesson Sixteen: Customers know if you’re faking it
Life Lesson Seventeen: Be everywhere she wants you to be
Life Lesson Eighteen: The real world is online
Real Fact 7: Chart Uncharted Waters
Life Lesson Nineteen: Build your business network
Life Lesson Twenty: Change the world for other women
Life Lesson Twenty-One: Capture your charitable passion
Real Fact 8: Creativity Is Unstoppable
Life Lesson Twenty-Two: Don’t get stuck
Life Lesson Twenty-Three: Play
Life Lesson Twenty-four: Share
Acknowledgments
About the Author
Index
