Why Women Mean Business: Understanding the Emergence of our next Economic Revolution妇女在未来经济革命中的角色
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作者： Avivah Wittenberg-Cox等著
出 版 社：
出版时间： 2008-3-1字数：版次： 1页数： 349印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470725085包装： 精装编辑推荐
作者简介：
AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe’s leading gender consultancies. 20-First works with progressive companies interested in building gender ‘bilingual’ organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market – the female half. The firm’s renowned Bilingual Leadership programmes help executives – men and women - manage difference more effectively.
内容简介
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.
The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.
目录
Foreword by Niall FitzGerald KBE
Preface by Michael Kimmel
Acknowledgements
CHAPTER ONE: WOMENOMICS
Guarantors of Growth
The Strategic Side of the Gender Divide
Opportunity Cost
Valuing Difference
Becoming "Gender-Bilingual"
Declining Demographics is not Destiny
21st Century Forces: Weather, Women, Web
CHAPTER TWO: MOST OF THE TALENT
The "Talent Wars" are Here
Female Brainpower
Under-used Talent
The Role of Business Schools
Tapping into the Pool
Recruiting: Making Women Welcome
Retaining: Structural Repairs Needed
Promoting: Return on Investment
Building Better Boards
Legislating Solutions – the Controversial Quota
CHAPTER THREE: MUCH OF THE MARKET
Purchasing Power – Beyond Parity
Female Finances
Sex and Segmentation
The Many Faces of Marketing to Women
Shut-your Eyes
Marginalise
Specialise
Prioritise
CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO
A Fresh Look at Traditional Approaches to Gender
Equal and Different
Diversity Dilemmas
Recognise that "Best" is Biased
Surprising Sectors
A New Approach to Gender
Understand the Starting Point
Personalise the Conversation
Manage the Metaphors – The Power of Vocabulary and Vision
The Building Blocks of Bilingualism
1."Getting it": Top Management Commitment
2.Management Bilingualism: Proactively Managing Difference
3.Empowering Women: The Knowledge and Networks to Succeed
4.Banning Bias: Identifying and Eliminating Systemic Bias from Corporate Systems and Processes
CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION
CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO
CHAPTER SEVEN: FIGURING OUT FEMALES
CHAPTER EIGHT: TOMORROW’S TALENT TRENDS … TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY"
CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD?
Index
