实用英语谈判口语
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作者： 田南生主编
出 版 社： 电子工业出版社
出版时间： 2008-6-1字数： 274400版次： 1页数： 185印刷时间： 2008/06/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9787121064760包装： 平装编辑推荐
本书特色：一、实用宗旨：丰富案例练习挑战实战技巧；二、强化表述：仿真语境培养自然流畅口语；三、内容饱满：理论与实践的相辅相成，集商务对话、谈判技巧与跨国文化与一册；四、题文呼应：商务与贸易的自然衔接紧扣和教材主题；五、丰富“教学包”免费下载：配备教案、课件、音频、练习答案、课文翻译和教学案例等丰富教学资源。
内容简介
《实用英语谈判口语》集口语交际与商务谈判技巧于一体，侧重跨文化交际知识的培养。教材中生动丰富的教学案例增加了语言、文化知识和商务谈判技巧的信息输入量，一方面突出了谈判口语课程的商务谈判技巧，另一方面强化了口语交际能力，让学生在牢固掌握国际贸易理论与实务基础知识的条件下，能够流利地使用英语解决商务谈判中的实际问题。
本书主要作为文秘、市场营销、国际贸易等经管贸易专业学生的专业教材，同时也能够满足商务英语专业学生的学习需求，还供从事外贸工作的专业人士参考和学习。
目录
Unit 1 Receiving Guests
Typi al Dialogues
Useful Expressions
A Notes tocthe Dialogues
B Related Sentences
Cross Cultural Linksc
Personal Space and Touchc
Exer ises
Further Learning
Etiquette for Greeting & Send-off
Unit 2 Inquiry and Offer
Typical Dialogues Useful Expressions
A Notes to the Dialogues
B Related Semtences
Cross Cultural Links
Negotiating Style of Foreign
Partners
Exercises
Further Learning
Guidelines for Making Inquiries
Professionally
Unit 3 Bargain on Price
Bargain on Price
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Ten Cultural Factors That
Influence the Negotiation
Process
Exercises
Further Learning
Guidelines for Making Offers & Counter-offers Professonally
Unit 4 Business Dinner
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Eating Custom and Practice
Exercises
Further Learning
Dinner Party Etiquette
Unit 5 Payment
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
American Negotiating Style
Exercises
Further Learning
How to Avoid Conflicts in Negotiation
Unit 6 Packing
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Color Preference & Difference in East and West Cultures
Exercises
Further Learning
The Basic Principles of Negotion
Unit 7 Commodity Inspection
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Competition & Cooperation
Exercises
Further Learning
Practice of Commodity Inspection
Unit 8 Jcense Systemcand Quota
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Self-Reliance
Exercises
Further Learning
Quota System
Unit 9 Insurance
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
……
Unit 10 Shipment
Unit 11 Signing the Contract
Unit 12 Business Tour
Unit 13 Claims and Settlements
Unit 14 Arbitration
Unit 15 Calling forca Bid
Unit 16 Trademarks and Patents
Unit 17 Joint Venture
Unit 18 Sole Ageny Appendix
参考文献
